After 8 years in advertising, learning from iconic brands such as British Airways, BMW, TAG Heuer and Procter & Gamble, Pierre-Laurent made his mark at Nike, where he worked for 22 years. He has led marketing efforts across a number of Nike’s major Brand transformations, such as the global launch of Nike Football, the consumer-centric Nike categories realignment and the relaunch of the Nike Women Business.
More recently, as VP Global Member Services, he played a pivotal role in Nike’s bold Direct-to-Consumer digital reset by leading the development & global launch of Nike's Membership program, which has attracted more than 300m members to date.
A strong supporter of gender diversity, Pierre-Laurent was executive sponsor of the Male Ally Program, in partnership with Women Of Nike. Today, he is on the strategic Committee of The League Of Badass Women, a community working to develop the post-gendered workplace & model of leadership. Recently, Pierre-Laurent has also helped set up a new membership program for Shine, a UK-based coaching company empowering women around the World to help achieve greater gender balance at the top.
In 2018, Pierre-Laurent started PLB LAB, a consulting company founded to supercharge innovation & growth in high potential Brands. Since launch, he has engaged with a range of local & global clients across a diverse set of growth challenges & industries.
"PLB"s strategic work ranges from on-going business advisory leadership, to angel investing, brand advisory consultation, hands-on brand foundation reset work and digital membership transformations. An ICF Associate Certified Coach, Pierre-Laurent also offers Executive Coaching to high potential leaders, and teaches Ideation at the University of Oregon Lundquist College of Business.
There is no doing without the being
- Oprah Winfrey
We believe successful brands & individuals must first understand what they stand for, before deciding what to do.
Creativity is in all of us
-Sir Ken Robinson
We believe that we are all born creative, and that, if anything, we grow out of creativity, not into it.
No one is too small to make a difference
-Greta Thunberg
We believe little steps can have a life-changing impact, and that the best ideas can come from anyone, anywhere, at anytime.
The important thing is to never stop questioning
-Albert Einstein
We believe a great question is worth a thousand answers, and that listening isn’t waiting for your turn to speak again.
The only meaning of communication is the response you get
-NLP presupposition
We believe successful brands & individuals always focus on & take ownership of the outcome of their communication.
Great creative work is best done in teams. We’re always stronger when part of a diverse team.
Depending on the brief, we will often pull a partner in the process to lean into a specific area of expertise. From qualitative & quantitative research, to influencer marketing & “phygital” retail, to design & data analytics, these trusted partners can join forces to help us optimize impact.
