There are many paths to growth
Every project takes on a different shape based on whether you’re looking for
insights, ideas, impact or a combination of the three.
We help you define, sharpen & market
your brand foundation
INSIGHTS
Consumer Deep Dives
Consumer Muses
Lifecycle Marketing Auditing
IDEAS
Mission, Vision, Positioning
Brand Journeys
Brand Storytelling
Marketing Planning
IMPACT
Roll-out Strategies
Global Team Activation
Brand Foundation Reset (CMVP)
Through a process involving deep dive qualitative research & collaborative workshops with your team, we help you reset the foundation of the brand, from the definition of your consumer, to a brand mission, vision & positioning.
CASE STUDIES
We help you move from
observations to insights to ideas
INSIGHTS
A Year in the Life of your Consumer
Consumer journey mapping
Concept Testing
IDEAS
Opportunity Identification
Concept Creation
Ideation workshops
Seasonal Concept Kick-off
IMPACT
Concept Prototyping
Multicultural collaboration process
Ideation Workshop
From the refinement of your design challenge, to the supervised application of divergent & convergent thinking, we will harness the power of your team to take observations into insights & ultimately land the product or service idea that you will be taking to market.
TESTIMONIAL
"Pierre-Laurent is a genuine passionate of creativity and innovation: not only is he a creative mind himself, but he has these rare skills to stimulate an individual or a team to accelerate their creativity. Whether to insufflate a fresh culture within a group or to tackle a specific innovative project, people naturally give their very best thanks to his experience, passion and tools he masters. I have seen it at Nike, and it paid off."
- Cyril Du Cluzeau, Co-Fondateur D-FLY
We help you create value & build long term
personal relationships with your members
INSIGHTS
Data Analytics
Concept Testing
Member Segmentation
IDEAS
Value Proposition Identification
Member Acquisition
On-boarding Strategies
Member Retention & Engagement
IMPACT
Digital GTM Transformation
Pro Forma
Value Proposition Definition
Membership or loyalty won’t build your business until members are offered value that truly matters to them. Through a process involving qualitative research & conjoint study, we help you land your Value Proposition.
CASE STUDIES
We help you find & unleash your creative
leadership identity
INSIGHTS
Internal Team Auditing
Personality Testing
Personal Values Sessions
IDEAS
Team workshops
Transition Management
Personal Branding
Purpose & Vision definition
IMPACT
Executive hiring & coaching
Team coaching
“MOMENTUM” Coaching Program
A 6-month personalized on-going program to support you in creating a purposeful life & career. After shoring up your values, purpose & vision, we help you make the fearless decisions that are congruent with your own brand.
TESTIMONIAL
“Through Pierre-Laurent’s dedication, patience and meticulous method, not only did I get back on my feet, I found a new purpose in my professional career, but his energy and support helped me create new opportunities. This culminated into my getting not one but a few offers, and Pierre-Laurent was there throughout not only to prepare for the interviews but also to negotiate to my truest potential and value.”
– Carole Montarou, Senior Program Manager Microsoft
