Client based in
Portland, OR, USA
Industry
Cannabis Industry
Scope of Work
Brand Foundation & Advisory Work
Business Challenge
Co-founded by Rachael Rapinoe, and backed by her global football star Megan Rapinoe, MENDI launched as a start-up in 2019 with inclusion at its core. Its proprietary blended & all-natural CBD products are designed to be used by top athletes, every athletes & weekend warriors of all ages to help them recover better & stay on top of their game longer.
As it launched itself onto the market, MENDI first needed help shoring up their Brand Foundation; as a new start-up it continues to seek help on its way to becoming one of Oregon’s most successful startups.
Deliverables
Three key areas of strategic input were required:
A sharp consumer definition
A clear Mission, Vision and Positioning, underpinned by strong Values.
Advisory work around a new membership program
3i focus
Ideas + Impact
Having invested in MENDI as an angel investor through my role at Oregon Sports Angels, I helped run a number of strategic workshops to land their Brand foundation, and stayed closely involved with them thereafter.
Testimonial
"Pierre-Laurent is one of the most brilliant brand & e-commerce strategists I've ever had the pleasure of working with. His help undeniably positioned MENDI to be one of the most differentiated, premium and clearly articulated brands in the industry. His ability to guide a brand from an idea to a living, breathing personality is exceptional. Brand development directly impacts the success of a business - PLB understands this like no other."
Rachael Rapinoe, Co-Founder of MENDI
